Jonas K. Sekamane

TDC Netway Lounge is a project pitch from 2007. TDC Netway was a simple broadband connection, but marketed at young people (early twenties, if I remember correct). Instead of simply promoting the download/upload speeds and prices – which could easily have been matched by competitors and which is not all that sexy to talk about – the concept was to focus on music.

The Lounge was created as a place were customers could listen, rate and discuss music. Participate in competitions, get special event invitations and read about new gadgets and phones. And help one another with the more technical aspects of the product – support (which was not part of the subscription). Furthermore customers could redecorate the lounge. Change the view, change the wall decorations and wallpaper etc.

The design was done by taking bits and pieces from magazines and catalogs, and then manipulating them into one, where layers could be turned on and off. Thereafter the interface elements was added. We wanted to avoid using flash, so quite a bit of effort when into creating dynamic (and vertical) areas for text and pictures. The interface/navigation areas were highlighted with the orange color.

When navigating, the lounge would remain unchanged at the top, and the page would expand downward with the remaining content. The remain content was kept in a more strict format (boxed and dark grey).

The lounge never when into production. TDC’s product didn’t succeed in attracting enough customers and they pulled the plug on it a couple of months later. But some aspects of concept seemed correct. A year later or so they introduced TDC Play. Moving focus towards music, by giving unlimited access to their subscribers.

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